Case studies

How a feminist activist group builds its repertoire of actions: a case study

F. HILDWEIN

2016

This chapter analyses the tactical repertoire of a French feminist group focusing on the absence of women in high positions in organisations and in positions of power. The article presents an example of a CSO actively promoting the emancipation of women and introducing new theoretical perspectives, by questioning French feminism. Theoretical and ideological resources can provide a good starting point for the struggle for women’s emancipation, enabling women to create new tactical repertoires to voice their claims and reveal patterns of domination. The analysis presented here describes the strategy of an activist group attempting to trigger change in organisations and in management practices and demonstrates how a social movement is influenced by its theoretical inspirations. The chapter concludes that research into the tactical repertoires of social movements should pay more attention to the theoretical inspirations that motivate activist groups and to the innovations conducted by activists in renewing their repertoire

Keywords: social movements, tactical repertoire, feminism, activist groups, women, emancipation

L’Oréal: Attracting the Next Billion Consumers

P. DUSSAUGE, N. LUGAGNE

2016

Glass Hostaria – Restaurant Innovation in the Heart of Trastevere

S. SALVEMINI, G. CINQUE, P. V. MANNUCCI

2014

This case study is about strategic growth in a creative industry. It presents the steps undertaken by a highly symbolic organisation in order to acquire and maintain a distinctive position in a very competitive environment. Moreover, the case discusses the organisational structure and culture that help in fostering innovation and quality, and offer an interesting example of women’s entrepreneurship. Glass Hostaria is a Michelin-starred restaurant based in Trastevere, a neighborhood in Rome renowned for its stereotypical and fake traditional trattorias. In a relatively short period, Glass succeeded in creating for itself a distinctive position and image. This was achieved thanks to its unique mix of innovation, tradition and managerial practices. The continuous growth in quality and popularity led Glass to gain a Michelin star, a result that was hoped but unexpected. This accomplishment brought Glass management and staff to face a series of radical strategic choices for the future. The case highlights Glass key success factors by presenting the restaurant philosophy, its managerial practices and organisational structure.

Keywords: Entrepreneurship; Women's entrepreneurship; Food and beverage; Restaurant business; Management; Strategy; Enogastronomy; Michelin-starred restaurants; Creative industry; Innovation


JavaScriptSettings