Case studies

L’Oréal: Attracting the Next Billion Consumers

P. DUSSAUGE, N. LUGAGNE

2016

Oil: Betting on Prices after the "Big Drop"

J. GHEZ

2016

Prada’s Hong Kong IPO

D. GROMB, Alberta DI GIULI

2016

In March 2011, Prada is preparing an IPO, set for June in Hong Kong. A team at one of its underwriters, Crédit Agricole’s CLSA unit, is setting a preliminary price range, structuring the offering and preparing the IPO process.

Keywords: Prada, Initial public offering, IPO, Hong Kong, China

Staying West or Turning East? A New Greek Tragedy

J. GHEZ

2016

This case invites participants to explore three strategic options that Athens has in the wake of renewed economic and political tensions within the EU and the reelection of Prime Minister Alexis Tsipras.
The first option is to rebuild stronger ties with the EU - an option that the United States, the world's first power, seems to privilege.
The second option is to look east, towards Moscow and/or even Beijing, in order to reduce the country's dependence on the EU.
The third option is to look for a third way by leveraging the country's unique assets and refining its true value proposition in the 21st century.
The case considers which of these options would put a definite end to the Greek tragedy.

Keywords: Greece, EU, business and government, shared value, geopolitics, EU debt crisis, reinvention, differentiation, creative destruction, strategic foresight, long, term strategies, prisoner's dilemma

The Cosyloo – Summit Water Partnership: Innovation at the Base of the Pyramid

B. GARRETTE

2016

The Cosyloo – Summit Water Alliance case describes a partnership between Cosyloo, a “social business” start-up producing an innovative sanitation equipment, and Summit Water, a public utility corporation operating in South East Asia. The two companies are discussing an alliance to address sanitation needs at the “Base of the Pyramid” (BoP) in an economically viable way. The combination of Cosyloo’s technology and Summit Water’s market access creates the conditions for a disruptive innovation, both in terms of product and business model. However the road to success is likely to be bumpy. The discussion of the case focuses on whether and how to kick-off and grow the project, which requires assessing its business potential, refining the business model and crafting the governance and organization of the joint-venture.

Keywords: Base of the Pyramid, Alliance, Innovation, Inclusive business, Partnership, Sanitation, Water, Start-up


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