Research Seminars

TBD

Accounting & Management Control

Speaker: Bruce Carruthers
Northwestern University

20 October 2017 - HEC Paris - Room T004 - From 2:00 am to 4:00 am


TBD

Accounting & Management Control

Speaker: Eli Amir
Tel Aviv University

6 October 2017 - HEC Paris - Room T004 - From 2:00 pm to 4:00 pm


Customer Retention in a Platform World.

Marketing

Speaker: Barak LIBAI
Professor of Marketing , Arison School of Business, Interdisciplinary Center (IDC) – Herzlya, Israel

14 September 2017 - Room T004 - From 10:30 am to 12:00 pm


Customer Retention in a Platform World.

By Barak Libai
Arison School of Business, Interdisciplinary Center (IDC) – Herzlya, Israel

In recent year marketer’s attention has been drawn to the prominence of customer retention and the need to low churn, in particular of high value customers. Yet this thinking and analysis has largely focused on the case of a single product, while firms had been advised for a while to manage their offerings as platforms that consist of families of products with a common underlying logic. Taking a platform view, when a new product of the same family enters the market, the users of current products may be good candidates for acquisition efforts to the new offering. This raises interesting questions which widen the existing discussion of customer retention. Which customers would the firm want to transfer from current products and when? Would we want to churn the “best customers” of the current product earlier or later? How would considerations of value that stems from purchases (lifetime value) be different value that stems from the effect on others (social value)? We analyze these questions using agent based models, looking in particular at the market for mobile games, where the question of customer transfer among products is of high importance to firms.

Does the Opinion of the Crowd Predict Success? Evidence from Crowdsourcing

Marketing

Speaker: Anirban MUKHERJEE
Assistant Professor of Marketing , Lee Kong Chian School of Business - Singapore Management University

7 July 2017 - Room T015 - From 10:30 am to 12:00 pm


Does the Opinion of the Crowd Predict Success? Evidence from Crowdsourcing

By:

Anirban Mukherjee
Assistant Professor of Marketing
Lee Kong Chian School of Business, Singapore Management University

Ping Xiao
Assistant Professor of Marketing, Visiting Assistant Professor of Marketing
Business School of the National University of Singapore, NYU Shanghai

Li Wang
Assistant Professor of Marketing
Shanghai University of Finance and Economics

Noshir Contractor
Jane S. & William J. White Professor of Behavioral Sciences
McCormick School of Engineering & Applied Science, the School of Communication and the
Kellogg School of Management at Northwestern University

Abstract

“Crowdsourcing” is the sourcing of organizational functions from the “crowd”: a large, undefined community of a firm’s consumers, partners, and collaborators. A crucial challenge in crowdsourcing is to determine the quality of crowdsourced submissions. To help screen submissions, crowdsourcing portals use crowdvoting: they ask the community to vote on submissions. Our study investigates the informational role of crowdvoting on design submissions on Threadless, a pioneering crowdsourcing website. We collect and examine a novel, large scale dataset tracking over 150,000 designs, submitted by over 45,000 designers, voted on almost 150 million times, by over 600,000 different users. We focus on two questions. First, what is the conventional wisdom—how does crowdvoting influence Threadless? Second, does the conventional wisdom stand up to scrutiny—does crowdvoting systematically predict commercial success? We document several new empirical findings relating crowdvoting to revenues. We conclude by discussing the implications of our research for designers and firms seeking to ride the crowdsourcing tide.

Keywords: crowdsourcing, crowdvoting, new product development, big data.

Joint seminar HEC/ESSEC - Localization of Global Accounting Practices: A comparative analysis of practice variation in response to institutional complexity

Accounting & Management Control

Speaker: Eksa Kilfoyle
University of Windsor, Ontario, Canada

20 June 2017 - Champerret - Amphi 461 - From 2:00 pm to 4:00 pm


We conduct a comparative analysis of the initial stages of implementation of global accounting and control practices in two member organizations of an international network. We analyze organizational responses to institutional pressures. We attend to nested institutional levels and show how institutional logics, enacted by executives in early stages of implementation, mediate variations in the localized accounting and control practices. Our study contributes to understanding how field level pressures shape practice variation beyond loose coupling and decoupling. We also highlight the importance of early stages of localization of accounting practices, given the path dependent nature of institutions. Executive team decisions and actions in response to field level pressures in the early stages of localization shape organizational responses to the introduction of global accounting practices. We find that localized accounting and control practices are institutional hybrids and we propose a process that explains the source of variations in these accounting hybrids.

Economics & Decision Sciences

Speaker: Michele Tertilt
University of Mannheim

15 June 2017


R Share Repurchases and Accounting Conservatism

Accounting & Management Control

Speaker: Gerald Lobo
University of Houston

13 June 2017 - HEC Paris - room T004 - From 2:00 am to 4:00 am


The prior literature indicates that financial policy (e.g., payout policy) as well as accounting policy (e.g., conservatism) can be used to address incentive problems in firms. Similar to findings in Louis and Urcan (2014) who study cash dividends, we find that stock repurchases, an increasingly popular form of payout, are negatively related to conservatism, suggesting that these mechanisms are substitutes. Extending this analysis, and focusing on a particular manifestation of the incentive problem (managerial propensity to engage in overinvestment using free cash flows), we find that in firms with high levels of free cash flows, the negative relation between share repurchase and conservatism is stronger. By contrast, we find that the substitution effect is weaker when CEO tenure is higher, which confirms that more powerful CEOs have less incentives to solve the overinvestment problem. In an ancillary test, we show that the stock market reaction to share repurchases is increasing in conservatism, suggesting that the relation between conservatism and repurchases is complex (i.e., with multiple dimensions).

Strategy & Business Policy

Speaker: Sendhil Ethiraj
LBS

8 June 2017


Performance Isn’t Everything: Personal Characteristics and Career Outcomes of Mutual Fund Managers

Finance

Speaker: Anna Scherbina
UC Davis

8 June 2017 - From 2:00 pm to 3:15 pm

Download

We find that mutual fund managers’ career outcomes are largely determined by past performance, measured by returns and fund flows. However, managers’ personal attributes also factor in. All else equal, female managers are less likely to be promoted and have shorter tenures than male fund managers. This finding largely applies to women who co-manage funds with other managers, which suggests that working in teams negatively affects women’s careers compared to men’s. Restricting the sample of managers to those that co-manage the same fund and have identical track records, we provide further evidence that female managers are significantly more likely to leave the job than male managers. After controlling for workload and performance, we show that young managers are more likely to be promoted and less likely to be demoted or fired than their older peers.

Strategy & Business Policy

Speaker: Tanya Menon
Ohio State University

6 June 2017 - T004 - From 1:30 pm to 3:00 pm


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