Research Seminars

Compensatory Consumption

Speaker: Derek D. Rucker
Associate Professor, Kellogg School of Management, Northwestern University, Illinois

28 June 2012 - HEC Paris Room H301 - From 13:00 to 14:30

Past research has demonstrated that consumption is often sought after or engaged in for reasons beyond the functional utility products provide. This talk focuses on how consumption is used to mitigate or offset psychological threat, a phenomenon known as compensatory consumption. New empirical work is presented that examines how consumption is used differently in anticipation of possible threat versus in the heat of experienced threat. In doing so, a first thrust is provided in understanding when consumption preferences and behaviors are motivated by symbolic self-completion versus an escape from self-awareness. Important directions for future research in the area of compensatory consumption are also discussed.

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Speaker: Harry Di Pei
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UCLA

18 December 2018


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Speaker: Marko Tervio
Aalto

13 December 2018



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