Research Seminars

Marketing Social Responsibility

Speaker: Sumitro Banerjee, Assistant Professor of Marketing
EMST European School of Management and Technology GmbH

15 December 2011 - Room H010 - From 12:30 to 14:00

Authors: Sumitro Banerjee and Luc Wathieu
We examine conditions under which firms are likely to heed the social responsibility concerns of their customers. We analyze a monopolist's decision to invest in social responsibility in a vertically differentiated market where consumers value social responsibility. Results show for social causes valued higher by consumers who also value quality more than others, firms invest in social responsibility strategically and charge a higher price than when they do not invest. However, for general social causes valued equally by all consumers, only firms with product quality above a threshold will engage in social responsibility. Firms with product quality below the threshold do not earn enough profits to incur the cost of social responsibility. Further, the extent of social responsibility of this type decreases as quality increases to the point that the most profitable firms which have the highest product quality are responsible to only a minimal extent. Under asymmetric information about product quality, high quality firms signal their type by distorting both price and social responsibility upward when the cost of social responsibility is lower for high quality firms than low quality firms. When this cost is higher for high quality firms, these firms reject social responsibility and distort only price - either higher or lower - to signal quality.

Finance

Speaker: Adriano Rampini

23 May 2019 - T105 - From 2:00 pm to 3:15 pm


Finance

Speaker: Luke Taylor

16 May 2019 - T105 - From 2:00 pm to 3:15 pm


Finance

Speaker: Jessica Jeffers

18 April 2019 - T104 - From 2:00 pm to 3:15 pm


Finance

Speaker: Emil Verner

4 April 2019 - T104 - From 2:00 pm to 3:15 pm


Finance

Speaker: Ramona Dagostino

14 March 2019 - T104 - From 2:00 pm to 3:15 pm


title : TBA

Economics & Decision Sciences

Speaker: Harry Di Pei
Northwestern

12 February 2019


title : TBA

Economics & Decision Sciences

Speaker: François Geerolf
UCLA

18 December 2018


title : TBA

Economics & Decision Sciences

Speaker: Marko Tervio
Aalto

13 December 2018


Finance

Speaker: Julien Cujean

6 December 2018 - T104 - From 2:00 pm to 3:15 pm


Finance

Speaker: Andres Liberman

29 November 2018 - T004 - From 2:00 pm to 3:15 pm



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