Research Seminars

Marketplace Attachment and Identity Construction in Ordinary Places

Speaker: Stefania Borghini, Associate Professor of Marketing
Bocconi University, Milano

12 January 2012 - Room H025 - From 12h30 to 14h00

Like homes, neighbors and cities, retail locations provide the physical and social setting of consumption activities and thus give meanings to everyday practices. By making tangible values, ideologies, and cultures, servicescapes can assume an important symbolic and emotional role in the creation of individual identity. While previous literature has exalted the role of flagship stores or heavily branded environments, this paper highlights the underexplored role played by the spaces which seem humbler bearers of cultural meanings and values, including what we call ordinary places, i.e. small, loosely branded or unthemed stores or restaurants. In unpacking this role, the study explores the nature and dynamics of processes of attachment to commercial locations, and details a complexity of relationships existing in the dialectic between identity and ordinary spaces.

Finance

Speaker: Adriano Rampini

23 May 2019 - T105 - From 2:00 pm to 3:15 pm


Finance

Speaker: Luke Taylor

16 May 2019 - T105 - From 2:00 pm to 3:15 pm


Finance

Speaker: Jessica Jeffers

18 April 2019 - T104 - From 2:00 pm to 3:15 pm


Finance

Speaker: Emil Verner

4 April 2019 - T104 - From 2:00 pm to 3:15 pm


Finance

Speaker: Ramona Dagostino

14 March 2019 - T104 - From 2:00 pm to 3:15 pm


title : TBA

Economics & Decision Sciences

Speaker: Harry Di Pei
Northwestern

12 February 2019


title : TBA

Economics & Decision Sciences

Speaker: François Geerolf
UCLA

18 December 2018


title : TBA

Economics & Decision Sciences

Speaker: Marko Tervio
Aalto

13 December 2018


Finance

Speaker: Julien Cujean

6 December 2018 - T104 - From 2:00 pm to 3:15 pm


Finance

Speaker: Andres Liberman

29 November 2018 - T004 - From 2:00 pm to 3:15 pm



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