Research Seminars

Shaken and Therefore Stirred: The Benefits of a Metacognitive Awakening

Speaker: Adam Alter
Assistant Professor of Marketing, NYU Stern

11 October 2012 - From 13:00 to 14:30

For decades, researchers have trumpeted the benefits of fluency, or cognitive ease—the idea that information should be presented in the simplest manner possible. People prefer fluently processed targets, they feel more confident about fluently formed judgments, and they’re more likely to believe a fluent message. Under certain conditions, however, people respond more favorably towards disfluently processed information. Across a series of studies from several different papers, I show that disfluency functions as a mental alarm that spurs deeper and broader thinking, vivid mental fantasies that encourage consumers to purchase desired goods, and greater scepticism towards potentially untrustworthy sources. In each case, disfluency produces superior outcomes that complicate the simplistic idea that cognitive ease is always desirable.

Finance

Speaker: Adriano Rampini

23 May 2019 - T105 - From 2:00 pm to 3:15 pm


Finance

Speaker: Luke Taylor

16 May 2019 - T105 - From 2:00 pm to 3:15 pm


Finance

Speaker: Jessica Jeffers

18 April 2019 - T104 - From 2:00 pm to 3:15 pm


Finance

Speaker: Emil Verner

4 April 2019 - T104 - From 2:00 pm to 3:15 pm


Finance

Speaker: Ramona Dagostino

14 March 2019 - T104 - From 2:00 pm to 3:15 pm


Finance

Speaker: Julien Cujean

6 December 2018 - T104 - From 2:00 pm to 3:15 pm


Finance

Speaker: Andres Liberman

29 November 2018 - T004 - From 2:00 pm to 3:15 pm


Finance

Speaker: John Zhu

22 November 2018 - T004 - From 2:00 pm to 3:15 pm


Finance

Speaker: Vicente Cunat

15 November 2018 - T105 - From 2:00 pm to 3:15 pm


Finance

Speaker: Claire Celerier

8 November 2018 - T104 - From 2:00 pm to 3:15 pm



JavaScriptSettings