Research Seminars

In-Store Consumer Mobility and Buying Behaviour

Speaker: Julien SCHMITT
PhD student HEC School of Management

6 October 2005 - From 12h30 to 14h00

This thesis project deals with a rather neglected subject so far in marketing research: in-store consumer mobility.

The first aim of the study is to better understand this mobility: how do consumer move and act in the store? Are there

different mobility strategies? Which variables have an impact on the choice of strategy? The second aim of the study is to

understand the links between consumer's mobility strategies and their buying behaviour: basket size, chosen products (price,

brand types)...
To pursue these objectives, an innovative tool is created in order to collect data: a Palm Pilot program

allowing to track every move and gesture of the consumer, time-stamp these actions and automatically enter this large amount

of data in a specially designed data base for robust statistical treatments. Hypotheses about functional and hedonic mobility

strategies are proposed and a conceptual framework is drawn.

Finance

Speaker: Adriano Rampini

23 May 2019 - T105 - From 2:00 pm to 3:15 pm


Finance

Speaker: Luke Taylor

16 May 2019 - T105 - From 2:00 pm to 3:15 pm


Finance

Speaker: Jessica Jeffers

18 April 2019 - T004 - From 2:00 pm to 3:15 pm


Finance

Speaker: Emil Verner

4 April 2019 - T104 - From 2:00 pm to 3:15 pm


Finance

Speaker: Ramona Dagostino

14 March 2019 - T004 - From 2:00 pm to 3:15 pm


Finance

Speaker: Julien Cujean

6 December 2018 - T004 - From 2:00 pm to 3:15 pm


Finance

Speaker: Andres Liberman

29 November 2018 - T004 - From 2:00 pm to 3:15 pm


Finance

Speaker: John Zhu

22 November 2018 - T004 - From 2:00 pm to 3:15 pm


Finance

Speaker: Vicente Cunat

15 November 2018 - T105 - From 2:00 pm to 3:15 pm


Finance

Speaker: Claire Celerier

8 November 2018 - T104 - From 2:00 pm to 3:15 pm



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