Research Seminars

In-Store Consumer Mobility and Buying Behaviour

Speaker: Julien SCHMITT
PhD student HEC School of Management

6 October 2005 - From 12h30 to 14h00

This thesis project deals with a rather neglected subject so far in marketing research: in-store consumer mobility.

The first aim of the study is to better understand this mobility: how do consumer move and act in the store? Are there

different mobility strategies? Which variables have an impact on the choice of strategy? The second aim of the study is to

understand the links between consumer's mobility strategies and their buying behaviour: basket size, chosen products (price,

brand types)...
To pursue these objectives, an innovative tool is created in order to collect data: a Palm Pilot program

allowing to track every move and gesture of the consumer, time-stamp these actions and automatically enter this large amount

of data in a specially designed data base for robust statistical treatments. Hypotheses about functional and hedonic mobility

strategies are proposed and a conceptual framework is drawn.

TBD

Accounting & Management Control

Speaker: Stefen WALKER
University of Edinburgh

25 October 2019 - HEC Paris - Room T030 - From 2:00 pm to 4:00 pm


TBD

Accounting & Management Control

Speaker: Alfred WAGENHOFER
University of Graz

11 October 2019 - HEC Paris - Room T022 - From 2:00 pm to 4:00 pm


TBD

Accounting & Management Control

Speaker: Marion FOURCADE
University of California - Berkeley

27 September 2019 - HEC Paris - Room T015 - From 2:00 pm to 4:00 pm


Title : TBA

Economics & Decision Sciences

Speaker: Claire Lelarge
Paris Sud

10 September 2019 - HEC Campus


Finance

Speaker: Xavier Gabaix

13 June 2019 - T104 - From 2:00 pm to 3:15 pm


Title : TBA

Economics & Decision Sciences

Speaker: Larry Samuelson
Yale

13 June 2019 - HEC Campus


Finance

6 June 2019 - T004 - From 2:00 pm to 3:15 pm


TBD

Accounting & Management Control

Speaker: Allen HUANG
HKUST

24 May 2019 - HEC Paris - Room T017 - From 2:00 pm to 4:00 pm


Finance

Speaker: Adriano Rampini

23 May 2019 - T105 - From 2:00 pm to 3:15 pm


Finance

Speaker: Luke Taylor

16 May 2019 - T105 - From 2:00 pm to 3:15 pm



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