Research Seminars

Qualitative Reasoning and Construction of Value in Sequential Judgments

Speaker: Alexander CHERNEV
Kellogg School of Management

26 November 2008

Value judgments often involve numeric estimates. For example, evaluating the nutritional value of a meal involves estimating its calorie content, and bidding in online auctions involves estimating the monetary value of the target items. This research examines value estimates that are derived in a sequential manner, focusing on the susceptibility of these evaluations to anchoring biases. In this context, I identify scenarios in which sequential numeric value judgments are likely to produce an assimilation effect in which subsequent estimates are perceived to be closer to the initially derived one(s). More important, I identify scenarios in which sequential numeric value judgments are likely to result in a contrast effect in which subsequent estimates are perceived to be further away from the initially derived one(s). I attribute these different processes to the implicit classification of the evaluated options into the same or opposite qualitative categories (e.g., virtues vs. vices). I further advance a general theory of assimilation and contrast effects in sequential judgments that builds on the view of information processing as a dual-level process that incorporates both quantitative and qualitative reasoning.

TBD

Accounting & Management Control

Speaker: Kalle Kraus
Stockholm School of Economics

14 September 2018 - HEC Paris - Room T004 - From 2:00 pm to 4:00 pm


TBD

Accounting & Management Control

Speaker: Shiva Sivaramakrishnan
Rice University

15 June 2018 - HEC Paris - Room X120 - From 2:00 pm to 4:00 pm


Finance

Speaker: Matthieu Bouvard
Desautels Faculty of Management

14 June 2018 - From 2:00 pm to 3:15 pm


TBD

Accounting & Management Control

Speaker: Xin Wang
Hong Kong University

8 June 2018 - HEC Paris - Room T004 - From 2:00 pm to 4:00 pm


Finance

Speaker: Mikhail Simutin
Rotman School of Management

7 June 2018 - From 2:00 pm to 3:15 pm


Finance

Speaker: Liyan Yang
Rotman School of Management

31 May 2018 - From 2:00 pm to 3:15 pm


TBD

Accounting & Management Control

Speaker: Hendrik Vollmer
University of Leicester

25 May 2018 - HEC Paris - Room T020 - From 2:00 pm to 4:00 pm


Finance

Speaker: Anton Lines
Columbia Business School

24 May 2018 - From 2:00 pm to 3:15 pm


Finance

Speaker: Ian Martin
LSE

17 May 2018 - From 2:00 pm to 3:15 pm


TBD

Accounting & Management Control

Speaker: Martin Giraudeau
LSE/Sci. Po

4 May 2018 - HEC Paris - Room T004 - From 2:00 pm to 4:00 pm



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