Research Seminars

"The Introduction of Pioneering Products : Effects of Issue Interpretation and Strategy"

Speaker: Nils Plambeck
HEC

24 November 2004 - From 16H00 to 17H30

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"This study examines the factors that encourage firms to introduce products with different levels of

innovativeness to the market and therefore accept different levels of risk. I investigate the influence of the cognitive

process of interpretation and of a firm's strategy on product interpretation. Drawing from data supplied by 102 firms in the

German automobile supplier industry I analyse the perception of situations triggering product innovations and the way in

which the outcomes of this cognitive process affect the new product's degree of innovativeness. Consistent with the

threat-rigidity hypothesis, the results suggest that a more negative interpretation of the trigger leads to a more

incremental product innovation. Moreover, I have found that both, the strategy and the size of an organization influenced the

cognitive process of interpretation as well as the product's degree of innovativeness. Thus, strategy and firm size both

affect innovation directly and indirectly."

TBD

Accounting & Management Control

Speaker: Kalle Kraus
Stockholm School of Economics

14 September 2018 - HEC Paris - Room T004 - From 2:00 pm to 4:00 pm


TBD

Accounting & Management Control

Speaker: Shiva Sivaramakrishnan
Rice University

15 June 2018 - HEC Paris - Room X120 - From 2:00 pm to 4:00 pm


Finance

Speaker: Matthieu Bouvard
Desautels Faculty of Management

14 June 2018 - From 2:00 pm to 3:15 pm


TBD

Accounting & Management Control

Speaker: Xin Wang
Hong Kong University

8 June 2018 - HEC Paris - Room T004 - From 2:00 pm to 4:00 pm


Finance

Speaker: Mikhail Simutin
Rotman School of Management

7 June 2018 - From 2:00 pm to 3:15 pm


Finance

Speaker: Liyan Yang
Rotman School of Management

31 May 2018 - From 2:00 pm to 3:15 pm


TBD

Accounting & Management Control

Speaker: Hendrik Vollmer
University of Leicester

25 May 2018 - HEC Paris - Room T020 - From 2:00 pm to 4:00 pm


Finance

Speaker: Anton Lines
Columbia Business School

24 May 2018 - From 2:00 pm to 3:15 pm


Finance

Speaker: Ian Martin
LSE

17 May 2018 - From 2:00 pm to 3:15 pm


TBD

Accounting & Management Control

Speaker: Martin Giraudeau
LSE/Sci. Po

4 May 2018 - HEC Paris - Room T004 - From 2:00 pm to 4:00 pm



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