Research Seminars

"The Introduction of Pioneering Products : Effects of Issue Interpretation and Strategy"

Speaker: Nils Plambeck
HEC

24 November 2004 - From 16H00 to 17H30

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"This study examines the factors that encourage firms to introduce products with different levels of

innovativeness to the market and therefore accept different levels of risk. I investigate the influence of the cognitive

process of interpretation and of a firm's strategy on product interpretation. Drawing from data supplied by 102 firms in the

German automobile supplier industry I analyse the perception of situations triggering product innovations and the way in

which the outcomes of this cognitive process affect the new product's degree of innovativeness. Consistent with the

threat-rigidity hypothesis, the results suggest that a more negative interpretation of the trigger leads to a more

incremental product innovation. Moreover, I have found that both, the strategy and the size of an organization influenced the

cognitive process of interpretation as well as the product's degree of innovativeness. Thus, strategy and firm size both

affect innovation directly and indirectly."

Finance

Speaker: Xavier Gabaix

13 June 2019 - T104 - From 2:00 pm to 3:15 pm


Finance

Speaker: Adriano Rampini

23 May 2019 - T105 - From 2:00 pm to 3:15 pm


Finance

Speaker: Luke Taylor

16 May 2019 - T105 - From 2:00 pm to 3:15 pm


Finance

Speaker: Jessica Jeffers

18 April 2019 - T104 - From 2:00 pm to 3:15 pm


Finance

Speaker: Emil Verner

4 April 2019 - T104 - From 2:00 pm to 3:15 pm


Finance

Speaker: Niels Gormsen

28 March 2019 - T104 - From 2:00 pm to 3:15 pm


Finance

Speaker: Ramona Dagostino

14 March 2019 - T104 - From 2:00 pm to 3:15 pm


title : TBA

Economics & Decision Sciences

Speaker: Harry Di Pei
Northwestern

12 February 2019


title : TBA

Economics & Decision Sciences

Speaker: François Geerolf
UCLA

18 December 2018


title : TBA

Economics & Decision Sciences

Speaker: Marko Tervio
Aalto

13 December 2018



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