Research Seminars

"WE SUCCEEDED, THEREFORE WE DID WELL EX-POST RATIONALIZATION BIAS IN NPD PRACTICES"

Speaker: Anne Michaut-Denizeau and Frédéric Dalsace
HEC School of Management, Paris

10 May 2007 - From 12h30 to 14h00

Survey-based new product development (NPD) research usually relies on ex-post reporting of key events, economic and environmental conditions to explain outcomes. As a result, it may be prone both to response biases and attribution biases, of the form we succeeded, therefore we did well. To assess the extent to which these biases may exist, we used an NPD simulation and focused on the well-established link between market orientation and NPD performance, systematically comparing within firm informants evaluations with the ones of external observers. We show some evidence for the existence of an asymmetric ex-post¬ rationalization bias. Implications for the validity of past NPD research results are then discussed.

Finance

Speaker: Adriano Rampini

23 May 2019 - T105 - From 2:00 pm to 3:15 pm


Finance

Speaker: Luke Taylor

16 May 2019 - T105 - From 2:00 pm to 3:15 pm


Finance

Speaker: Jessica Jeffers

18 April 2019 - T104 - From 2:00 pm to 3:15 pm


Finance

Speaker: Emil Verner

4 April 2019 - T104 - From 2:00 pm to 3:15 pm


Finance

Speaker: Ramona Dagostino

14 March 2019 - T104 - From 2:00 pm to 3:15 pm


Finance

Speaker: Julien Cujean

6 December 2018 - T104 - From 2:00 pm to 3:15 pm


Finance

Speaker: Andres Liberman

29 November 2018 - T004 - From 2:00 pm to 3:15 pm


Finance

Speaker: John Zhu

22 November 2018 - T004 - From 2:00 pm to 3:15 pm


Finance

Speaker: Vicente Cunat

15 November 2018 - T105 - From 2:00 pm to 3:15 pm


Finance

Speaker: Claire Celerier

8 November 2018 - T104 - From 2:00 pm to 3:15 pm



JavaScriptSettings