Anne-Sophie BAYLE-TOURTOULOU

Anne-Sophie Bayle-Tourtoulou holds an M.Sc. degree from HEC and the CEMS Master degree. She also holds an advanced diploma of Marketing and Strategy from Paris-Dauphine University and obtained her doctorate in Management Science from HEC Paris. Her doctoral thesis won the award for best dissertation in management from the French "Académie des Sciences Commerciales".

Her centers of interest focus on retail business and related issues pertaining to assortment decisions, private labels, pricing, promotions and out-of-stocks policies. As a consultant for Symphony-IRI, she has also developed an expertise on panel data.
She has published various managerial and academic articles.

She teaches retailing and marketing strategy within HEC programs.

She has recently focused on a new center of interest which is the contribution of neurosciences to the management and marketing of firms.

Articles:

"Indicateur de valeur de marque et variables d'offre, analyse empirique sur données de panel de magasins / Brand value indicator and marketing mix variables - Empirical analysis on store-level scanner data", Recherche et Applications en Marketing, 2002, vol. 17, n° 3, pp. 7-20 (in coll. with M. Dietsch).

"Les déterminants de l'élasticité au prix des marques", Recherche et Applications en Marketing, 2000, vol. 15, n° 3, pp. 43-53 (in coll. with M. Dietsch, F. Krémer).

Chapters in collective books:

"Assortiment : l'apport du category management", in L'Art du Management 3, HEC Paris, Dunod, Paris, 2005, pp. 370-374.

"Les marques de distributeurs : évolution et enjeux", in Encyclopédie de la vente et de la distribution, A. Bloch, A. Macquin (Eds), Economica, 2001.

"L'impact des promotions sur les ventes et la structure concurrentielle de la catégorie de produits", in Etudes et recherches en distribution, P. Volle (Ed.), Economica, 2000.

"Les enjeux de la grande distribution en France", in L'art du marketing, Village Mondial, Financial Times, Les Echos, 1999.

"De la conquête du linéaire au "Category Management"", in L'art du marketing, Village Mondial, Financial Times, Les Echos, 1999.

Published proceedings:

"XVe Congrès de l'Association Française du Marketing", XVe Congrès de l'Association Française du Marketing, Strasbourg, 1999 (in coll. with M. Dietsch, O. Géradon de Véra, F. Kremer).

Working papers:

"Determinants of Retail Out-Of-Stocks", Mimeo, 2008 (in coll. with G. Laurent, S. Macé).

"Assessing the Frequency and Causes of Out-of-Stock Events Through Store Scanner Data", Cahier de Recherche du Groupe HEC, n° 830/2006 (in coll. with G. Laurent, S. Macé).

"Investigating the Retailer Push Strategies", Mimeo, 2006 (in coll. with G. Laurent et M. Dietsch).

Date of arrival at HEC Paris: 1997

Centers of interest

Retailing issues such as pricing policies, sales promotions, private labels, assortment and out-of-stocks.

Panel data and their usefulness for marketers.

Contribution of neurosciences to marketing.

Research and publications

Articles:

"Indicateur de valeur de marque et variables d'offre, analyse empirique sur données de panel de magasins / Brand value indicator and marketing mix variables - Empirical analysis on store-level scanner data", Recherche et Applications en Marketing, 2002, vol. 17, n° 3, pp. 7-20 (in coll. with M. Dietsch).

"Les déterminants de l'élasticité au prix des marques", Recherche et Applications en Marketing, 2000, vol. 15, n° 3, pp. 43-53 (in coll. with M. Dietsch, F. Krémer).

Chapters in collective books:

"Assortiment : l'apport du category management", in L'Art du Management 3, HEC Paris, Dunod, Paris, 2005, pp. 370-374.

"Les marques de distributeurs : évolution et enjeux", in Encyclopédie de la vente et de la distribution, A. Bloch, A. Macquin (Eds), Economica, 2001.

"L'impact des promotions sur les ventes et la structure concurrentielle de la catégorie de produits", in Etudes et recherches en distribution, P. Volle (Ed.), Economica, 2000.

"Les enjeux de la grande distribution en France", in L'art du marketing, Village Mondial, Financial Times, Les Echos, 1999.

"De la conquête du linéaire au "Category Management"", in L'art du marketing, Village Mondial, Financial Times, Les Echos, 1999.

Published proceedings:

"XVe Congrès de l'Association Française du Marketing", XVe Congrès de l'Association Française du Marketing, Strasbourg, 1999 (in coll. with M. Dietsch, O. Géradon de Véra, F. Kremer).

Working papers:

"Determinants of Retail Out-Of-Stocks", Mimeo, 2008 (in coll. with G. Laurent, S. Macé).

"Assessing the Frequency and Causes of Out-of-Stock Events Through Store Scanner Data", Cahier de Recherche du Groupe HEC, n° 830/2006 (in coll. with G. Laurent, S. Macé).

"Investigating the Retailer Push Strategies", Mimeo, 2006 (in coll. with G. Laurent et M. Dietsch).

Main courses taught at HEC

Management stratégique de la distribution et marketing de la distribution

Marketing stratégique

CURSUS

1996 Doctorat Es Sciences de Gestion, Groupe HEC, France.

1992 DEA de Marketing et Stratégie, Université de Paris IX-Dauphine, France.

1991 Diplômée, CEMS, Community of European Management Schools, France.

1991 HEC (PIM : Ann Arbor University, Michigan, USA / Università Bocconi, Milan, Italie), HEC Paris, France.

Langues : anglais, italien.

Other academic activities

External academic responsibility:

Formation Center of Electricité de France: Marketing core course and a Methodological course on how to design a survey, 1992-1994.

Institut Européen des Affaires, Paris: Advanced Course in Marketing, 1993-0.

Assistante pédagogique, Groupe HEC, 1993-1996.

Szkola Businessu, Varsaw, Poland: Marketing core course, 1996-0.

January - June Invited Professor, Columbia University, 2000-0.

Cours de marketing : Université de Cergy-Pontoise, ESC Rouen, Institut National Agronomique Paris-Grignon, 1996-1998.

Scientific activities

Membership of scientific or professional organisation:

Member, AFM.

Editorial activities:

Ad hoc Reviewer, Journal of Retailing and Consumer Services.

Honor distinction:

Award for the best 1996 French dissertation in management from the French Academy for Business Sciences ("Académie des Sciences Commerciales").