Centers of Interest
Innovation stratégique.
Stratégie de rupture.
Business model.
RSE.
Innovation sociétale.
After graduating from HEC (Grande Ecole 1993), Laurence first worked as a consultant in strategy. Since 2006, she holds a Ph.D. in Management from the University of Aix en Provence. Her research focuses on strategic innovation, that is to say business model innovation, especially in incumbent firms in mature and low tech industries. In this context, she deals with business model innovation as a response to sustainable development constrains and with its consequences in multinational firms, in particular the learning process and the questioning of mental schemes. Her research has been published in journals such as Long Range Planning, M@n@gement et Revue Française de Gestion. She also co-authored Strategor and received the price for the best SME case study in 2010, granted by FNEGE-Ariane.
Prior to joining HEC, Laurence was an associate professor at Groupe Sup de Co Montpellier (France). She currently is an affiliate professor of strategy at HEC Paris, where she teaches strategy in masters and executive education programs, as well as in the EMBA. She also is academic coordinator of the EMBA and an academic director of several executive education custom programs.
Articles:
"Building Social Business Models: Lessons from the Grameen Experience", Long Range Planning, April-June 2010, vol. 43, n° 2-3, pp. 308-325 (in coll. with B. Moingeon).
"Le social business, laboratoire d'apprentissage des stratégies de rupture", Revue Française de Gestion, November 2010, vol. 36, n° 208-209, pp. 175-189 (in coll. with B. Faivre-Tavignot, B. Moingeon).
"L' innovation stratégique dans les entreprises existantes : des conséquences incertaines ?", Revue Française de Gestion, 2010, vol. 36, n° 203, pp. 57-70 (in coll. with B. Moingeon).
"Genèse et Déploiement d'un Nouveau Business Model : l'Etude d'un Cas Désarmant / Creation and Implementation of a New Business Model: a disarming case study", M@n@gement, 2010, vol. 13, n° 4, pp. 266-297 (in coll. with B. Moingeon).
"Lever l'incertitude sur les conséquences de l'innovation stratégique", Revue Française de Gestion, April 2010, vol. 4, n° 203, pp. 57-70 (in coll. with B. Moingeon, M. Yunus).
"Les stratégies de rupture: synthèse et perspectives. Coordination du dossier thématique sur les stratégies de rupture", Revue Française de Gestion, 2009, vol. 35, n° 197, pp. 107-126 (in coll. with P. Roy).
"Enjeux et opportunités de l'executive education", Revue Française de Gestion, November-December 2007, n° 178-179, pp. 107-116 (in coll. with B. Moingeon).
"Systèmes d'information et innovation stratégique: une étude de cas", Systèmes d'Information et Management, 2007, vol. 1, n° 2, pp. 55-73 (in coll. with I. Bourdon).
"Strategic innovation: how to grow in mature markets", European Business Forum, Spring 2006, n° 24, pp. 50-54 (in coll. with B. Moingeon).
Chapters in collective books:
"Photovoltaic Business models: threat or opportunity for utilities ?", in Handbook Of Research On Energy Entrepreneurship, R. Wüstenhagen, R. Wuebker (Eds), Edward Elgar Publishing, 2011, Partie III, Chapitre 8 (in coll. with J-M. Schoettl).
Working papers:
"Building social business models : lessons from the Grameen experience", Cahier de Recherche du Groupe HEC, n° 913/2009 (in coll. with B. Moingeon).
Date of arrival at HEC Paris: 2010
Centers of interest
Innovation stratégique.
Stratégie de rupture.
Business model.
RSE.
Innovation sociétale.
Research and publications
Articles:
"Building Social Business Models: Lessons from the Grameen Experience", Long Range Planning, April-June 2010, vol. 43, n° 2-3, pp. 308-325 (in coll. with B. Moingeon).
"Le social business, laboratoire d'apprentissage des stratégies de rupture", Revue Française de Gestion, November 2010, vol. 36, n° 208-209, pp. 175-189 (in coll. with B. Faivre-Tavignot, B. Moingeon).
"L' innovation stratégique dans les entreprises existantes : des conséquences incertaines ?", Revue Française de Gestion, 2010, vol. 36, n° 203, pp. 57-70 (in coll. with B. Moingeon).
"Genèse et Déploiement d'un Nouveau Business Model : l'Etude d'un Cas Désarmant / Creation and Implementation of a New Business Model: a disarming case study", M@n@gement, 2010, vol. 13, n° 4, pp. 266-297 (in coll. with B. Moingeon).
"Lever l'incertitude sur les conséquences de l'innovation stratégique", Revue Française de Gestion, April 2010, vol. 4, n° 203, pp. 57-70 (in coll. with B. Moingeon, M. Yunus).
"Les stratégies de rupture: synthèse et perspectives. Coordination du dossier thématique sur les stratégies de rupture", Revue Française de Gestion, 2009, vol. 35, n° 197, pp. 107-126 (in coll. with P. Roy).
"Enjeux et opportunités de l'executive education", Revue Française de Gestion, November-December 2007, n° 178-179, pp. 107-116 (in coll. with B. Moingeon).
"Systèmes d'information et innovation stratégique: une étude de cas", Systèmes d'Information et Management, 2007, vol. 1, n° 2, pp. 55-73 (in coll. with I. Bourdon).
"Strategic innovation: how to grow in mature markets", European Business Forum, Spring 2006, n° 24, pp. 50-54 (in coll. with B. Moingeon).
Chapters in collective books:
"Photovoltaic Business models: threat or opportunity for utilities ?", in Handbook Of Research On Energy Entrepreneurship, R. Wüstenhagen, R. Wuebker (Eds), Edward Elgar Publishing, 2011, Partie III, Chapitre 8 (in coll. with J-M. Schoettl).
Working papers:
"Building social business models : lessons from the Grameen experience", Cahier de Recherche du Groupe HEC, n° 913/2009 (in coll. with B. Moingeon).
Main courses taught at HEC
Innovation stratégique
Stratégie de rupture
Stratégie et développement durable
CURSUS
Langues : anglais, allemand.
Scientific activities
Honor distinction:
2010.
