Biography

Selin ATALAY
Assistant Professor, Marketing Department
Date of arrival at HEC Paris: 2008

CENTERS OF INTEREST
Consumer and Managerial Decision Making.
Affect.
Self-Gifting Behavior.
Disposing Behavior.
Consumer Satisfaction.

RESEARCH AND PUBLICATIONS
Articles :
"Retail Therapy: A Strategic Effort to Improve Mood" (forthcoming), Psychology and Marketing (in coll. with M. G. Meloy).
"A Three-Way Clusterwise Bilinear Multidimensional Scaling Methodology for the Spatial Representation of Dynamic Preferences", Computational Statistics and Data Analysis, June 15th 2009, vol. 53, n° 8, pp. 3217-3230 (in coll. with W.S DeSarbo, S. Blanchard).
"Estimating Multiple Ideal Points from Context Dependent Survey Data", Journal of Consumer Research, June 2008, vol. 35, n° 1, pp. 142-153 (in coll. with W. S. DeSarbo, D. LeBaron, S. Blanchard).

Chapters in Collective Books:
"A New Spatial Classification Methodology for Simultaneous Segmentation, Targeting, and Positioning for Marketing Research", à paraître, Review of Marketing Research, ed. Naresh K. Malhotra, Volume 5, Prentice Hall (en coll. avec W.S. DeSarbo, S. Blanchard).

Published Proceedings:
Atalay, Selin and Melea D. Press, “Unwanted Objects and Situations: Experiencing Disgust in Consumption Contexts,” presented at the Working Paper Session, 36rd Annual Meeting of the Association for Consumer Research, Pittsburg, PA October 2009.
Blanchard, Simon, Wayne S. DeSarbo, A. Selin Atalay, Nukhet Harmancioglu, “Capturing Consumer Heterogeneity in the Unsupervized Categorization Process”, Informs Marketing Science Conference, Ann Arbor, June 2009.
Atalay, A. Selin and Meltem Türe, “Should I Keep or Should I Give: The Effects of Mortality Salience on Disposing,” presented at the Working Paper Session, 35th Annual Meeting of the Association for Consumer Research, San Francisco, October 2008.
«Stinkin' Inconvenience!How Consumers Experience and Respond to Disgust», Advances in Consumer Research - North American Conference Proceedings, Vol. 34, 2007, USA, pp. 373-374 (en coll. avec M. Press).
Atalay, Selin A., “Mortality Salience and Consumer Risk Taking” presented at the 2nd Annual Penn State Emotion Network Conference, University Park, PA, April 2006.
Atalay, Selin A., “Mortality Salience and Consumer Risk Taking: Striving for Personal Control and Self-esteem,” presented at the 36th Annual Haring Symposium, Bloomington, IN, March 2006.
Atalay, Selin A. and Margaret G. Meloy, “When the Going Gets Tough, the Tough Go Shopping: An Examination of Self-Gifting Behavior,” presented at the Working Paper Session, 32nd Annual Meeting of the Association for Consumer Research, San Antonio, TX, September 2005.

MAIN COURSE TAUGHT AT HEC
Psychology of Decision Making

CURSUS
2007 Ph.D., Marketing (Minor: Psychology) The Pennsylvania State University, University Park, PA
2001 M.A., Counseling Psychology University of Denver, Denver, CO (Graduated with honors)
2000 B.A., Guidance and Psychological Counseling Bogazici University, Istanbul, Turkey

FIRM ACTIVITIES
Professional experience prior to joining HEC Paris:
2007-2008 Assistant Professor of Marketing, Bilkent University Ankara, Turkey
2005-2007 Instructor, Department of Marketing, The Pennsylvania State University Pennsylvania, State College

SCIENTIFIC ACTIVITIES
Membership of scientific or professional organisation:
American Marketing Association, Association for Consumer Research, Society for Consumer Psychology

Meeting organisation:

Program committee, Society for Consumer Psychology Conference, St Pete’s Beach, FL., 2010
Conference Co-Chair, Marketing Research Camp, Bilkent University, June 2008.

Honor distinction:
2006 Smeal Doctoral Dissertation Research Award from the Smeal College of Business, The Pennsylvania State University