Marc Vanhuele, Associate Professor of Marketing
PhD University of California, Los Angeles
As an expert in consumer information processing, Marc Vanhuele's research focuses on
(a) studying the reactions of consumers to the offers and messages of the marketplace
(b) evaluating and improving the effectiveness of marketing actions. Experimentation and the analysis of databases that combine data on knowledge, perceptions, attitudes and behavior are his preferred methodologies.
On the teaching side, Marc Vanhuele's recent projects explore the use of multimedia technologies and the internet in MBA education. In this MBA program he teaches the introductory course in marketing, marketing audit and integrated marketing communication.
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