Giada Di Stefano - HEC Paris - Storytelling Strategy ©Tony Baggett

Transformation is a difficult challenge for companies. How can the art of storytelling guide companies through transformative change? Researchers Giada Di Stefano and Elena Dalpiaz turn to Italian houseware and kitchen utensil company — and master storyteller — Alessi to understand the narrative practices for successful change.

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Industry in the US suffers from intense competition with Chinese imports. Now, Johan Hombert and Adrien Matray, show how investment in R&D and innovation is making American products better, different, and more competitive in a (...)

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For a firm to be profitable, does it need to listen to all its stakeholders? And what happens if a firm is sensitive to stakeholder demands and proactive about environmental issues? Bertrand Quelin’s latest research reveals a surprising (...)

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Sam Aflaki and Serguei Netessine’s new research uncovers a problem with renewable energy incentive policies, such as feed-in tariffs and carbon taxes. Renewables like wind and solar power often depend on carbon costly backups which stunt (...)

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Platform companies like Uber, Airbnb and eBay represent a disruptive new economic phenomenon. Research by Dane Pflueger into the accounting that underpins these new organizations identifies a form that few accountants would recognize. (...)

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