Ana Babić Rosario
Ana Babić Rosario is Assistant Professor of Marketing at the University of Denver. She obtained her PhD in marketing at HEC Paris under the supervision of Kristine de Valck and Francesca Sotgiu. Prior to this, she obtained a BA in economics and management in 2007 and an MBA in marketing in 2010, both from the Zagreb School of Economics and Management in Croatia. She has taught different marketing courses in Zagreb as well as at HEC Paris.
Articles written by Ana Babić Rosario
In our connected world, hardly any consumer would imagine making a purchase, online or even (...)