Frédéric Dalsace

Frédéric Dalsace ©HEC Paris

Frédéric Dalsace (H85) has been professor at HEC Paris since 2002, where he holds the Social Business / Business and Poverty chair sponsored by Danone, Schneider Electric, and Renault. Frédéric Dalsace holds an MBA from the Harvard Business School and a PhD in marketing from INSEAD. His research areas are social business, outsourcing decisions, new product development and non-traditional branding strategies.

See CV

Articles written by Frédéric Dalsace

Marketing Strategy15 February 2008

Harry Potter marketing

Published in the Harvard Business Review's prestigious list of "Breakthrough Ideas for (...)

Read more
Social & societal trends and issues15 November 2012

“Double jeopardy” - How the market penalizes the poorest

Poor households, already subject to severe financial constraints, suffer further collateral damage (...)

Read more


Frédéric Dalsace is associate professor of marketing at HEC Paris where he holds the Social Business / Business and Poverty Chair sponsored by (...)

Watch the video