Aude Darrou

Aude Darrou ©HECParis

An ESCP graduate, Aude Darrou is an affiliate professor at HEC Paris, and a consultant in innovation management. Together with Anne-Laure Frossard, a graduate of HEC Paris, she founded Tagea, an innovation agency. Aude has worked for 20 years in marketing and innovation for multinationals in the mass consumption and B2B sectors, and is particularly interested in the aspects of marketing which interact with innovation, including brand positioning, marketing strategy and consumer knowledge. She focuses on various marketing tools that open new spheres of innovation.

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Articles written by Aude Darrou

To ensure that your innovations are a success, involve the consumer from the start of the process! (...)

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Tribunes written by Aude Darrou

Prospective analysis has supported the strategy of the French State and large industrial groups for (...)

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