David Dubois

David Dubois ©HEC Paris

After completing a doctorate in marketing at the Kellogg School of Management, Northwestern University (Chicago), David Dubois worked at HEC Paris from September 2001 to August 2012. He also holds a master's degree in management from the Audencia Nantes School of Management. His research focuses on diverse aspects of consumer behavior (psychology of power, social influence, word-of-mouth) and marketing strategy (luxury strategies, political marketing, competition and innovation). 

Articles written by David Dubois

Consumer Behavior15 October 2011

Rumors : How They Spread and How to Combat Them

How does a rumor initially fraught with uncertainty—which should therefore be questioned by (...)

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