Peter Ebbes

Peter EBBES ©HECParis

Peter Ebbes is Associate Professor of Marketing at HEC Paris. Before joining HEC Paris in 2012, he taught at the Ohio State University and Penn State University. He obtained his master's degree in econometrics in 2000 and his Ph.D. in economics in 2005, both from the University of Groningen in the Netherlands. His reasearch areas are social networks, marketing analytics, quantitative marketing research, marketing models

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Articles written by Peter Ebbes

Marketing campaigns traditionally target individual customers, while ignoring their social (...)

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Marketing Strategy28 October 2015

Yes, the Chief Marketing Officer does matter

It's often difficult to quantify the results of marketing campaigns, and chief marketing officers (...)

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Tribunes written by Peter Ebbes

This special issue of HEC Knowledge  highlights several research projects and teaching (...)

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