Timothy Heath taught marketing and consumer behavior at HEC from 2012 to 2013. Before that, he taught at the University of Pittsburgh, USA for 13 years, at Miami University for eight years, and at Essec, Paris for two years. He holds a PhD in Business Administration from the University of Iowa and sits on the editorial review boards of the Journal of Marketing and the Journal of Consumer Psychology.
Articles written by Timothy Heath
Companies frequently extend product lines in a bid to target diverse market segments and increase (...)