Laoucine Kerbache joined HEC Paris in 2000. Previously, he taught and held positions at various higher education institutions. He holds a PhD, an MSc, and a BSc in Industrial Engineering and Operations Research from the University of Massachusetts (USA). His research areas are supply chain network, modeling and optimization and management of risk in a supplier-manufacturer relationship.
Articles written by Laoucine Kerbache
Key Ideas • Spending on online advertising cannot be optimized in the same way as with traditional (...)