Bruno Kocher

Bruno Kocher ©HEC Paris

From 2010 to 2012, Bruno Kocher taught Marketing at HEC Paris. During that time, most of his research focused on brand management and advertising strategy. Kocher completed both undergraduate and graduate studies at the University of Lausanne (Switzerland), and he had a post-doctorate assignment at the City University of New York.

Articles written by Bruno Kocher

Marketing Strategy15 January 2012

Redesign your logo ; to rejuvenate your brand

Like all living things, brands get old. However, revitalizing a logo—the most adaptable component (...)

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