Laurence Lehmann-Ortega has been affiliate professor at HEC Paris since 2010. After graduating from HEC in 1993, Laurence first worked as a consultant in strategy. Since 2006, she holds a PhD in Management from the University of Aix en Provence. Her research focuses on strategic innovation, that is to say business model innovation, especially in incumbent firms in mature and low tech industries. Her more recent research studies cover societal and innovation, i.e strategic innovation in response to sustainable development challenges.