Tina Lowrey

Tina Lowrey ©HECParis

Tina M. Lowrey is professor of Marketing at HEC Paris. Before joining HEC Paris in 2013, she taught in several different universities in the U.S., including the University of Texas, the University of Pennsylvania, the NYU Stern School of Business, and in Australia at the University of Sydney. She holds a Ph.D. from the University of Illinois. Her research areas are the gift giving and ritual, the application of psycholinguistic theory to marketing communications, and the children's understanding of brand symbolism.

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Articles written by Tina Lowrey

Social & societal trends and issues21 September 2017

Sharing possessions helps counteract loneliness

Loneliness and materialism are linked. In a recent study, Elodie Gentina, L.J. Shrum and Tina (...)

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Social & societal trends and issues15 June 2015

The role of gifts in reestablishing personal and social identity

Birthday presents and other loving offerings typically help maintain relationships between friends, (...)

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