Valeria Stourm joined HEC Paris in 2016 as assistant professor of marketing. She studied at The Wharton School, University of Pennsylvania in the US, where she obtained all three of her degrees: a BS in economics in 2010, an MS in marketing in 2012 and a Ph.D. in marketing in 2016. She is a member of the American Marketing Association. Her research focuses on digital media, statistical computing, econometric methods.
Articles written by Valéria Stourm
Consumers tend to accumulate loyalty cards in their wallets and unused points on those cards, (...)