Wolfgang Ulaga

Wolfgang Ulaga ©HEC Paris

Wolfgang Ulaga was a professor at HEC Paris from 2007 and 2012 where he taught Marketing Management and B-to-B Marketing. He holds a doctoral degree in marketing from the University of Paris I, Pantheon-Sorbonne. His research interests focused on customer value management in industrial markets (understanding, creating & delivering value for customers).

Articles written by Wolfgang Ulaga

Performance Management15 June 2008

How to Develop Profitable Services

While 50% of some manufacturing companies' revenue comes from services, other companies are (...)

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