Marc Vanhuele (PhD UCLA) is Professor of Marketing. His research focuses on how customers treat price information and how marketing managers can improve their decision making through better use of quantitative information on the consumer’s mindset. He serves as associate dean, responsible for digital and for HEC’s participation in the Université Paris-Saclay. His research has been published in the leading academic journals in marketing and he is co-author of the book “Consumer Behavior. Applications in Marketing.” (Sage 2017).
Articles written by Marc Vanhuele
It was back in March 2016 that HEC Paris Dean Peter Todd asked Professor Marc Vanhuele to devote (...)
Key Ideas • Consumer mindset accounts for approximately a third of sales variance, according (...)