Children in the streets ©Renaud Douci/ONG SOLIDARITÉS INTERNATIONAL

Bernard Garrette is interested in the business models of large multinationals trying to get a foothold at the “bottom of the pyramid” in emerging countries. His analysis, performed in collaboration with the University of Michigan’s Aneel Karnani, suggests that companies should rethink their whole approach when entering emerging markets, refocusing their efforts on business fundamentals like (...)

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