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perfume bottle - Does Age Affect Perfume Brand Loyalty

What impact does a person’s age have on her purchasing habits? Gilles Laurent and Raphaëlle Lambert-Pandraud offer the beginnings of an answer with their studies on women’s choice of perfume. As they grow older, women remain loyal to their perfumes for a longer time, while younger women’s search for novelty makes them a less stable clientele. 

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