Yes, the Chief Marketing Officer does matter by Peter Ebbes ©Fotolia

It's often difficult to quantify the results of marketing campaigns, and chief marketing officers (CMOs) often struggle to prove their worth to their board and to preserve their budgets in times of spending cuts. A new study sheds light on the effect of CMO presence on firm performance and even shows which firms benefit most from having a CMO in their top management team.

Read more
Marketing Strategy15 July 2015

What does the future hold for luxury?

Like other markets, the luxury sector must cope with the inexorable shift toward digitalization, (...)

Read more
Consumer Behavior18 May 2015

“Law and order” in online communities

People join online communities of consumption (OCCs) because of a shared interest, but they do not (...)

Read more