Articles

Using eye-tracking to understand and predict consumer choices - Cathy Yang @Fotolia-Sergey Nivens

Exploring consumer preferences is an essential step in predicting consumer purchase decisions for companies. And yet, market research often wrongly assumes that consumers rationally base their decisions on all available information. A new model addresses this flaw by using eye-tracking data to measure how consumers collect information and improve the understanding and prediction of consumer (...)

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In our connected world, hardly any consumer would imagine making a purchase, online or even (...)

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Xitong Li crafted a study with a clear purpose: to find out if deal promotions like those offered (...)

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