Articles

Key Ideas • Spending on online advertising cannot be optimized in the same way as with traditional (...)

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Key Ideas  • Consumer mindset accounts for approximately a third of sales variance, according (...)

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Consumer Behavior15 October 2008

Small splurges, large benefits

Key ideas • Buying a gift for oneself when feeling down really does boost people’s mood! • (...)

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Marketing Strategy15 February 2008

Harry Potter marketing

Published in the Harvard Business Review's prestigious list of "Breakthrough Ideas for (...)

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