Articles

Marketing Strategy30 October 2014

How to optimize the marketing and sales interface

While it is useful to know how to coordinate marketing and sales functions to enhance their (...)

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To ensure that your innovations are a success, involve the consumer from the start of the process! (...)

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In the service sector, customer loyalty is crucial in maintaining a healthy bottom line and (...)

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Companies frequently extend product lines in a bid to target diverse market segments and increase (...)

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Year after year, the economic situation of the nomads of the Tibetan Plateau deteriorates. In (...)

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Marketing Strategy15 November 2012

The Brand France, a source of great appeal

Should France abandon manufacturing in favor of becoming a service economy? “Such a policy in key (...)

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Kristine De Valck and her co-authors analyze an electronic marketing campaign designed to promote a (...)

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Previous research has established that consumers are more likely to pick articles located in the (...)

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