Articles

Using eye-tracking to understand and predict consumer choices - Cathy Yang @Fotolia-Sergey Nivens

Exploring consumer preferences is an essential step in predicting consumer purchase decisions for companies. And yet, market research often wrongly assumes that consumers rationally base their decisions on all available information. A new model addresses this flaw by using eye-tracking data to measure how consumers collect information and improve the understanding and prediction of consumer (...)

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Consumer Behavior18 May 2015

“Law and order” in online communities

People join online communities of consumption (OCCs) because of a shared interest, but they do not (...)

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While economic research has traditionally emphasized knowledge and technology as the main force (...)

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Consumer Behavior15 October 2011

Rumors : How They Spread and How to Combat Them

How does a rumor initially fraught with uncertainty—which should therefore be questioned by (...)

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What impact does a person’s age have on her purchasing habits? Gilles Laurent and Raphaëlle (...)

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Key Ideas  • Consumer mindset accounts for approximately a third of sales variance, according (...)

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Consumer Behavior15 October 2008

Small splurges, large benefits

Key ideas • Buying a gift for oneself when feeling down really does boost people’s mood! • (...)

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