Consumers tend to accumulate loyalty cards in their wallets and unused points on those cards, creating either liabilities or deferred revenue for retailers. A team of researchers has developed a model that explains this hoarding behavior and offers suggestions to improve loyalty reward program structures.
Exploring consumer preferences is an essential step in predicting consumer purchase decisions for (...)
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What impact does a person’s age have on her purchasing habits? Gilles Laurent and Raphaëlle (...)
Key Ideas • Consumer mindset accounts for approximately a third of sales variance, according (...)