Articles

Why consumers stockpile rather than spend loyalty-program points - Valeria Stourm HEC Paris ©Fotolia-freshida

Consumers tend to accumulate loyalty cards in their wallets and unused points on those cards, creating either liabilities or deferred revenue for retailers. A team of researchers has developed a model that explains this hoarding behavior and offers suggestions to improve loyalty reward program structures.

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Exploring consumer preferences is an essential step in predicting consumer purchase decisions for (...)

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Consumer Behavior18 May 2015

“Law and order” in online communities

People join online communities of consumption (OCCs) because of a shared interest, but they do not (...)

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While economic research has traditionally emphasized knowledge and technology as the main force (...)

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Consumer Behavior15 October 2011

Rumors : How They Spread and How to Combat Them

How does a rumor initially fraught with uncertainty—which should therefore be questioned by (...)

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What impact does a person’s age have on her purchasing habits? Gilles Laurent and Raphaëlle (...)

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Key Ideas  • Consumer mindset accounts for approximately a third of sales variance, according (...)

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Consumer Behavior15 October 2008

Small splurges, large benefits

Key ideas • Buying a gift for oneself when feeling down really does boost people’s mood! • (...)

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