Articles

cosmetic innovation

While economic research has traditionally emphasized knowledge and technology as the main force driving innovation, Giada Di Stefano, Alfonso Gambardella and Gianmario Verona have noticed renewed interest in demand as a potential source of innovation, and urge companies to develop demand-oriented skills and even embrace users in order to better match internal and external sources of innovation. (...)

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Consumer Behavior15 October 2011

Rumors : How They Spread and How to Combat Them

How does a rumor initially fraught with uncertainty—which should therefore be questioned by (...)

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