Articles

Opportunité de développement - yacks

Year after year, the economic situation of the nomads of the Tibetan Plateau deteriorates. In response, the Norlha project, which means “providence,” was launched in 2006. It aims to add value to yak wool by creating very high quality products for the luxury market. Anne Michaut-Denizeau reveals how the luxury market can help to provide outlets for handicraft and improve the standard of living of (...)

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Marketing Strategy15 November 2012

The Brand France, a source of great appeal

Should France abandon manufacturing in favor of becoming a service economy? “Such a policy in key (...)

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Marketing Strategy15 January 2012

Redesign your logo ; to rejuvenate your brand

Like all living things, brands get old. However, revitalizing a logo—the most adaptable component (...)

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