Articles

How to optimize the marketing and sales interface by Dominique Rouziès

While it is useful to know how to coordinate marketing and sales functions to enhance their collaboration, it is also necessary to help them avoid “stifling” each other through that collaboration. A study led by Dominique Rouziès and John Hulland provides insight into this difficult balancing act.

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To ensure that your innovations are a success, involve the consumer from the start of the process! (...)

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In the service sector, customer loyalty is crucial in maintaining a healthy bottom line and (...)

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