Articles

a woman shopping

Previous research has established that consumers are more likely to pick articles located in the center of supermarket shelves than those on the sides. Selin Atalay, Onur Bodur, and Dina Rasolofoarison explore the underlying mechanisms of this phenomenon, showing that this “horizontal centrality effect” is linked to the tendency of centrally located items to receive more visual attention from (...)

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Sales15 September 2011

Managing International Sales Teams

As international sales forces increase, the question of standardized management becomes more (...)

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