To each firm, its own pace to market by Gonçalo Pacheco de Almeida HEC Paris

“For many years, business executives in industries ranging from IT to entertainment have been very vocal about the benefits of speed, but they are typically silent about the cost of going faster,” says Gonçalo Pacheco de Almeida. In response to this gap, he and his co-researchers have figured out how firms can precisely estimate the cost of project acceleration and thus determine the most (...)

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