Codes of conduct: a new legal tool for protecting consumers by Arnaud Van Waeyenberge ©Fotolia

In theory, codes of conduct - rules that an organization agrees to follow – do not have legal force. Indeed, they have long been regarded as nothing more than simple marketing tools. And yet, all the evidence seems to suggest that, by imposing compliance with good business practices, such codes increasingly regulate trade. Moreover, in recent years, codes of conduct have even helped protect (...)

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