Articles

How activists shape business and corporate strategy - @Fotolia - gustavofrazao

As far removed as they seem to be from executive boardrooms, civil rights campaigners and environmental activists influence corporate strategy. By shaping social values, and thus the external environment in which firms operate, social movements can not only be a driving force behind corporate social initiatives, they can even work to guide firms into new areas of business.

Read more

In their recent examination of a multinational enterprise¸ Rodolphe Durand and Anne Jacqueminet (...)

Read more
Marketing Strategy28 October 2015

Yes, the Chief Marketing Officer does matter

It's often difficult to quantify the results of marketing campaigns, and chief marketing officers (...)

Read more

Organizations located in the same industry can make vastly different choices. The majority may (...)

Read more

David Thesmar and his co-authors demonstrate that the independence of top executives (rather than (...)

Read more
Corporate Strategy15 April 2013

Building trust for successful M&As

When negotiating mergers & acquisitions, trust between different parties can make or break (...)

Read more

One way for established firms to explore new ideas is by making corporate venture capital (...)

Read more
Corporate Strategy15 May 2011

LBOs: Job Creators and Growth Stimulants?

David Thesmar, Quentin Boucly, and David Sraer show that,  contrary to popular belief, LBOs in (...)

Read more