Articles

Under Pressure: Helping Executives respond to CSR demands By Rodolphe Durand, HEC Paris Professor - SnO Center ©AdobeStock-BehindLens

Organizations can get burnt if they don’t respond to social and environmental demands; at the same time, responding can be costly. In their study, Rodolphe Durand and co-authors model why some decision makers respond to these demands, while others do not. They explain why salient issues don’t always receive adequate response. 

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As far removed as they seem to be from executive boardrooms, civil rights campaigners and (...)

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In their recent examination of a multinational enterprise¸ Rodolphe Durand and Anne Jacqueminet (...)

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Marketing Strategy28 October 2015

Yes, the Chief Marketing Officer does matter

It's often difficult to quantify the results of marketing campaigns, and chief marketing officers (...)

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Organizations located in the same industry can make vastly different choices. The majority may (...)

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David Thesmar and his co-authors demonstrate that the independence of top executives (rather than (...)

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Corporate Strategy15 April 2013

Building trust for successful M&As

When negotiating mergers & acquisitions, trust between different parties can make or break (...)

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One way for established firms to explore new ideas is by making corporate venture capital (...)

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