Articles

How activists shape business and corporate strategy - @Fotolia - gustavofrazao

As far removed as they seem to be from executive boardrooms, civil rights campaigners and environmental activists influence corporate strategy. By shaping social values, and thus the external environment in which firms operate, social movements can not only be a driving force behind corporate social initiatives, they can even work to guide firms into new areas of business.

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In their recent examination of a multinational enterprise¸ Rodolphe Durand and Anne Jacqueminet (...)

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