Kickstarter study reveals the crowd often prefers to play it safe - Cathy Yang, HEC Paris ©vectortone-Adobestock

The online crowdfunding platform Kickstarter has the reputation of helping innovative start-ups get funding. Cathy Yang and her co-authors find, however, that innovative ideas — products that were both novel and useful — actually receive significantly less funding from this platform than other projects. What are the implications for entrepreneurs?

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