HEC Paris undergoes a transformative shift in its curriculum. Building on its legacy of sustainability initiatives, the institution now prioritizes planetary boundaries and societal impact. The updated curriculum emphasizes sustainability integration and student empowerment for real-world impact. This reflects HEC's dedication to nurturing leaders prepared to address modern challenges.
For a long time, addressing sustainability problems has been regarded as a technological challenge. Today, supporting the transition to a more sustainable world has transcended this technological status and emerged as a quintessential management, economic, and behavioral challenge. Within this realm, research in social sciences and management assumes a pivotal role, offering insights across various crucial dimensions of the transition.
At HEC Paris, the integration of research, teaching, and action is a fundamental philosophy that we embody. In today's dynamic landscape, where environmental and social challenges are increasingly prominent, HEC serves as a beacon of innovation and responsibility. As Europe's leading business school, we acknowledge our responsibility to guide future leaders in navigating the complexities of a world in flux.
Over the past decades, HEC Paris Professor Bertrand Quélin has investigated public-private partnerships and sustainable cities. These partnerships and initiatives are essential to integrating social, economic, and environmental objectives while ensuring equitable access to resources and services.
By Bertrand Quélin
Ever since he published “Strategic Management”, Edward Freeman has been at the forefront of a theory that stakeholders are interconnected. For his collective body of work, the economist from Darden School, Virginia, received an Honorary Doctorate from HEC Paris, adding his name to the 48 illustrious scholars on the HEC Honoris Causa list. The March 4 ceremony was followed by several thousand spectators, both live and online. Freeman’s visit to the Jouy-en-Josas campus was the occasion to discuss his stakeholder vision with a prism of the 21st century. Extracts from the exceptional Breakthroughs podcast, recorded for Knowledge@HEC.
Organizations which are driven by purpose only succeed when this purpose aligns itself authentically with operations and strategy. And company leaders who coordinate teams or orient decisions play a crucial role: they are responsible for communicating clearly and unambivalently the firm’s purpose. This is at the heart of the research program crafted by the HEC Paris Purpose Center, as well as the article published in the HBR* by professors of strategy Rodolphe Durand and Ioannis Ioannou. Durand, the Director of HEC’s Purpose Center, shares his analysis in this February 15 masterclass. Here are his four key points.
How to find a balance between executives and employees' objectives to attract and retain talents? How to show legitimacy and trust to align with citizens' values in a time of conflicts? What is the good timing to leave a company? Understanding these multifaceted questions is key for navigating the talent competition and fostering personal career growth. Today, students seek ethical employers, while employees yearn for deeper meaning in their work. Simultaneously, governments and consumers closely examine firms' practices throughout the supply chain. In this edition, researchers from diverse fields offer insights and business cases gleaned from their investigations.
The case examines the topic of trust repair with Jayda Moore, a fictitious character in a fictitious firm that specializes in marketing consulting. Jayda has been the manager of the consumer goods team at MarketMinds since September 2022 and had managed to create a supportive and caring team atmosphere. Her team members felt valued and appreciated and were accordingly highly motivated, leading to great operational successes. As a result, the team members’ level of trust had evolved, they had especially trusted Jayda. However, the well-earned trust in her is now put to the test.
When Hannah Walt became the managing director of Epano Consulting of the Berlin branch, she did not only inherit challenges; she also had to face the general issue of being new to the business unit. She was promoted from within the company but came from a different geographical unit and had not worked in the Berlin office before.
A new business case, “Circular magic? carpets reborn at Desso”, authored by Professors Laurence Lehmann-Ortega and Hélène Musikas of HEC Paris and Ghali Benkirane (H2023) has just been published with the Case Centre.