MS/MSc in Marketing
NEW : The unified HEC MS/MSc in Marketing will integrate both the MSc Marketing and MS Intelligence Marketing for the 2015 intake. This new program now welcomes students from both business and non-business backgrounds that are desirous to study marketing in an international context.
Tourtoulou, Ph.D., Associate Professor,
Ph.D., EDF Chair Professor,
Today, successful firms are establishing growth through all forms of marketing (traditional, social, mobile and viral) in order to deliver exceptional value to empowered customers. New challenges make this one of the most exciting periods in the history of the discipline. More than ever, marketing is essential to the success of companies, and the role of marketing professionals will continue to evolve with new tools and new responsibilities. This is why earning an MS/MSc Marketing degree at HEC Paris is an important step toward a successful career.
The faculty of MS/MSc Marketing at HEC Paris will provide you with a comprehensive curriculum based on both marketing fundamentals and advanced knowledge, with the most up-to-date field developments. Our aim is to enhance your analytic and strategic skills, so that you will learn how to adapt with a constantly changing environment that integrates tradition and novelty, be it in terms of media, channels or market studies. You will be equipped with a strong theoretical foundation thanks to courses taught by world-class researchers, working alongside experienced professionals and consultants to ensure that you will have real ‘hands on’ experience. The combination of theory and practice will allow you to be successful both upon entry into the job market, and throughout your entire career.
Marketing has always been an essential teaching and research field at HEC Paris. We are proud of our 130 year history of working in close partnerships with companies that are recognized worldwide for their excellence in marketing such as L’Oréal, Procter & Gamble, Pernod Ricard, Publicis, Danone, LVMH, Carrefour, Google, among many others. Our marketing graduates receive multiple job offers and have a near 100% employment rate even before their graduation. Our MS/MSc Marketing will also provide you with the pathway to a successful career in international firms beyond the boundaries of marketing such as consulting firms, pharmaceutical, regional and national agencies, and NGOs.
Finally, the incredible strength of our alumni network, which represents a key asset of HEC Paris will help you gain privileged access into firms and industries throughout your professional career.
We look forward to welcoming you next year!
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