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MSc
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MSc in Marketing
MSc in Marketing
Benefiting from ongoing technological progress, marketing is experiencing considerable change due in great part to the growth of behavioral targeting, social media and digital marketing. All these new challenges in communicating and reaching these ever so proteiform consumers makes this period particularly crucial and exciting in the history of marketing. More than ever, marketing needs to reaffirm how essential it is to the success of companies. For those of you who seek to follow a MSc in Marketing, this is the promise of important and unsolved challenges as well as new and emerging responsibilities and jobs. Facing this reality, we, at HEC Paris, wish to provide you with a comprehensive curriculum both all the marketing fundamentals and the most up-to-date developments. Our aim is to enhance your analytic and strategic skills to cope with a changing environment where integration between tradition and novelty, whether in terms of media, channels or market studies… will be key. You will receive strong theoretical grounding with courses taught by world class researchers and also “hands on” knowledge with courses taught by top practitioners or with professionals who are invited to share with you their expertise through business cases or in-class conferences. Marketing has always been an essential component of HEC Paris. We are proud of sharing very long-term partnerships with companies that are recognized worldwide for their excellence in marketing such as L’Oréal or Procter and Gamble. Our marketing programs have long supplied these marketing-oriented firms with a large contingent of graduates. Our MSc in Marketing will also provide you a pathway to a successful career in international firms beyond the boundaries of marketing such as consulting firms, government, and other organizations where marketing analysis adds value. Finally, I would like to outline the quality and strength of our alumni network which is undoubtedly another key asset of HEC that you would capitalize on during your entire professional life. I hope these few facts will have convinced you of choosing the HEC MSc in Marketing and I thus look forward to welcoming you next year! Anne-Sophie Bayle-Tourtoulou, Academic Director
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