Aurore Courtois

Aurore Courtois

MSc Marketing

Class of 2016


from Bocconi University

Online Marketing Intern at Vestiaire Collective

Digital Marketing has its place in every core course

After finishing high-school in France, I decided to pursue my education abroad and was admitted to Università Bocconi in Italy where I studied for a Bachelor in International Economics, Management and Finance and finally majored in Marketing. After graduating, I knew I wanted to do a Masters but I thought receiving professional experience was a good starting point in order to to make the most of my postgraduate studies. I looked for an internship and ended up working for 10 months in a French start-up called Vestiaire Collective.

A comprehensive curriculum

This experience confirmed my passion for digital marketing and I was determined to find a Master that would enable me to further specialize in that area. Out of all the different schools I looked at, HEC offered the program that best fitted my expectations as I found that digital was not considered as just an elective or further specialization of marketing there but really had its place in every core course. Now that I’ve integrated the MSc Marketing I realize I’ve made the right choice.

Beyond the vast range of subjects that the courses cover, the program gives us the opportunity to work on plenty of concrete projects focusing on current challenges happening in real companies, to frequently meet and interact with top executives and to be fully prepared for the beginning of our professional lives.

In the months to come, I hope to join an innovative international company in a digital marketing position and I’m sure my experience at HEC will be a great added value to start my career.

Published on February 9, 2016